branding mistakes

Beware! Bad Branding Abroad By Andrew Horror stories of branding mistakes made by some of the world’s biggest companies Marketing your company or products in another country can be a minefield, fraught with cultural nuances, linguistic connotations and differing social contexts. It can take a great mind or a huge stroke of luck to create a successful advertising campaign. However, a terrible translation or some culturally inappropriate content can be… Read More »Branding Mistakes